Flash will become the next generation of web standards HTML5 surrender more features December 5, 2011 at 4:37 am
With increasingly powerful HTML5, pages will achieve more and more features. This change is accelerating the arrival.
Text | CBN Internship correspondent Li Xuelan
Flash surrendered.
We are talking about the mobile Internet. The patent holder Adobe’s Flash – Yes, that is the invention of the famous family of PhotoShop software company, announced last week a message: give up mobile phones and other mobile devices in Flash support, the company will no longer This put any resources.
Ten years, Flash has a web page display of multimedia content in a standard format, it is also in addition to Adobe’s PhotoShop and other products other than one of the most important means of profit. Flash animation was all the rage, made with Flash online advertising still everywhere. Also upload those videos to Youtube, the overwhelming majority of early Flash format.
The rise of this technology in the late 1990s from the browser wars. At that time, Netscape and Microsoft are competing with their own browser market, but competition has led to Internet content publishers face a different browser compatibility issues between: In order to ahead of the competition, Netscape and Microsoft in their own browser integration of proprietary technology, “expansion” of the original technical standards to allow sites to appear to be different in the end-user. The result of the effect of the various different browsers, web developers and users to bring confusion.
A company called Macromedia find such opportunities, the development of Flash, and later they acquired by Adobe. Flash from the date of birth, with a unified solution to the outlook, has been widely applied to the production of Web pages and multimedia on the web, make web pages more colorful, not just monotonous different thickness, different sizes of text or image , and was rarely able to match the same with Flash technology.
But technology is always a flood of rolling forward. 10 years later, now when the Internet and mobile devices has become a mainstream entertainment device, Flash’s problem becomes more serious. For example it was too power, while the mobile phone and tablet PC is the most important life insufficient power, In addition, Flash will take up too much valuable memory resources of mobile devices. But whether it is technical or business strategy, Adobe will not take the initiative to change this situation, after all, no company is willing to break their business model can not lose.
Those who need to compete in the mobile Internet era of large companies have the right to speak – Apple, Google and Microsoft, do not think so. February 2010 onwards, with the iPad launch, Apple announced the first Flash on mobile devices of the death penalty in favor of the new page format; followed by Google and Microsoft: Chrome browser, complete the transition to a new page format, and even launched a special Web applications using new technology stores; in Microsoft’s next operating system, browser interface, also will not support those who need to install a specific plug-ins to run the technology, including Flash.
Support of their new common object points HTML5. Now, with Adobe Flash on mobile devices for the initiative to give up – not even Adobe themselves have launched a development tool based on HTML5 “Edge”, HTML5 to become the next page from the day the new standards will become increasingly closer.
A very intuitive explanation is that, HTML5 is a common technical standard HTML page fifth edition, compared with the previous generation of HTML, it offers developers a complete platform, without using any plug-ins. In addition to the most basic audio and video, it also supports the more interactive features, as well as new features such as multithreading. It is these characteristics that make a large program on a web page to achieve the complexity of the general effect as possible. It is not only conducive to the development, but also conducive to safeguarding. In mobile phones and other mobile devices, it also showed more efficient than Flash, but save power. The late founder of Apple Steve Jobs once said that watching the video in Flash with HTML5 power consumption is almost double the viewing the video.
Developers of HTML5 can the advantages of cross-platform development has been greatly sought after, which means that they can use this technology for a variety of smart phones, tablet PCs and PC compatible product development, not specifically for a particular hardware or modify the online store . Whether Apple iOS, Google Android, or Microsoft Windows Phone, BlackBerry or even the decline of the operating system anyway, as long as the user opens a browser can use the program. This allows developers to promote the maximum range of their products.
Baina information CTO, Liu Tiefeng even told the “Business Weekly”, from a technical point of view HTML5 has had the ability to replace Flash, the 3D graphics rendering can still do better. Baina information technology is a strong supporter of HTML5, it is now most famous product is the Dolphin browser.
According to Internet tracking technology blog binvisions.com technology statistics, third quarter of 2011, the most popular 100 sites, 34% using HTML5. Technology jobs site Dice.com, said the first quarter to the third quarter of this year, personnel managers and technical personnel for HTML5 resume search volume more than doubled.
Mobile advertising company InMobi Mobile Insights, James Lambert, vice president of Di (James Lamberti) revealed that in September 2011, the United States using HTML5 technology to produce large-scale advertising the number of advertisers has grown from 62 in January when increased to 250.
HTML5 seems a bit overwhelming tide, but was reminded that we should come to a halt, because the more curious is that when they can fully embrace the beautiful HTML5 page?
Topic back to the big companies. In fact Adobe has complained, Apple, Google and Microsoft has planned to stay away from Flash, more of a position for commercial rather than technical issues. HTML5 from these large companies turn to all kinds of motivation point of view, this number is also some truth.
Apple has been in support HTML5 regarding reservations. For example, in the iPhone application development based on the HTML5, developers now can not call the camera, gyroscopes and other functions, but only in the development of App version to get full support. This is because Apple AppStore business model has always been an integral part of the HTML5 are encouraged to develop applications directly on the page.
June 2011, veteran British financial press “Financial Times” AppStore discontent with the new policy, removed their payment applications, change the website to promote. Three months later, the page client FT.co has reached 20 million downloads, and of which 15% of paying customers. Although this is not a common example, it is also not being a threat to Apple, but Apple does not want more and more such examples.
At Google, the situation is very complicated. The company’s mobile strategy is also somewhat vague, except for the laptop’s Chrome operating system, there are hot mobile operating system Android. The former rely on web applications, Google and even with the launch of not to install any software, only one Internet browser Chrome, but the latter is more close to the Apple model, depending on the App into the mainstream. Thus, while Google has announced support for HTML5, but also want to develop fully integrated into its own orbit.
As for Microsoft, although the browser IE9 and IE10, are part of the added support for HTML5, but the company also has plans to SliverLight to promote, which is Microsoft’s own new web development technology. If fully support HTML5, then the future will reduce the market share of SilverLight.
These big companies own ax to grind, the degree of support for HTML5 is not one hundred percent, so the number of companies in HTML5 camp, there has been no unified standard. Support for video only, for example, one party is to support the H.264 encoding format Apple, the other is to support WebM Google and browser companies Firefox, Opera, Microsoft is simply became a fence. This technology camps scattered, lack of support for the developer of the situation, resulting in most of the HTML5 application encountered too slow start to experience problems such as poor.
More and more developers are trying to App, ordinary web pages and HTML5 into both products, which respond to future trends is almost the most secure way. Application in the popular “flight steward”, the key dynamic features and flight ticket queries directly in the App achieve, maps and hotel inquiries are taking a normal web page built, and according to their latest plan, the future of community services will be using HTML5 technology for development. This temporarily HTML5 “packaged” into the App, for cross-platform and more feature-rich method of preparation, a large number of developers have been using.
After all, who do not want to miss web page can become more abundant, and can be cross-platform development of HTML5. In addition to Adobe’s initiative to surrender, they also ushered in a more powerful force-Facebook. November 9, Facebook announced the acquisition of HTML5 program distribution platform company Strobe. It just launched in October, the iPad client software, support HTML5 web development technologies.
Let us look once again to seven years ago, when Microsoft’s Bill Gates saw the Netscape browser users to easily occupy 90% of the desktop, the company invested the full drive the development of the IE browser, this decision makes Microsoft rely on the operating system and browser dominated the PC market. Today, the browser companies have the same ambition, hope the various procedures – including the operating system to move web page to use directly, but HTML5 has become their most important bargaining chip.
History is always this way, the inevitable emergence of reincarnation. Now, went to a new generation of on stage time.